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Write clear, catchy headlines Describe the house factually, but add a sense of urgency so the property appears to be highly sought-after and desired. Nearly everyone will read your headline, while relatively few visitors will read the rest of the copy … unless you can capture their attention immediately, that is.
A good rule of thumb is to spend half your time working on the headline.
Cater to the local market The more specific you can be about school districts, local parks and businesses, and cultural attractions, the more effective your copy will be. The specifics paint a clear picture of the house while at the same time showing your expertise and familiarity with the local market.
Proofread and avoid typos Nothing can ruin a great headline like a typo in the body of the listing. If you have time, set the listing aside and work on another project so you can proofread with a fresh set of eyes.
Even better, read the listing out loud. Not only will you catch typos, but your ear could help you identify a better word or phrase. Highlight your contact information One of the main goals of a listing is, after all, to schedule a showing. Make sure your phone number and email address are easy to find in the listing.
Make a sale with copy If you can write ads that sellyour showings will be much more effective, since your new clients will be in love with the house before they even arrive to take their first walk-through. Ads that sell often include unique details about the house, a list of owner benefits, and something surprising enough to warrant a second look.
Be as creative as possible In a crowded market you need to stand out. Show your personality as well as the personality of the home and see if you can make a match.
Present a picture of living in the house Many listings present facts about a physical house. Instead of saying a house has three bedrooms, mention that it has three bedrooms, perfect for children, office space or a workout room.
Help people visualize themselves living in the house. Instead, take this opportunity to show the house as honestly as possible, and point out the positives. Be consistent with your copy The tone of a listing, from headline to body copy, should be positive, engaging and professional.
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