Through successfully establishing services in both premium service and Low Cost Carrier LCC airlines they have mitigated risks of revenue loss, a value neutral benefit, and blocked competition through price competitiveness. From a resources perspective, Qantas also derive value-neutral benefits through both their tangible and intangible resources. As an example in anticipating the effect of the low Australian dollar increasing international passenger travel, Qantas are redeploying aircraft from reductions in their domestic demand Qantas Airways Ltd, c ensuring continued high returns on capital invested Kaul,
Two strong complimentary brands Qantas Fact File, Where it was, where it is and where it wants to go The analysis of Qantas airlines reveals significant findings about the past, present as well as the future intention of the airline. The initial operations of the airline implies that the airline operated as air mail services subsidised by the Australian government and was popularly known as linking railheads in western Queensland.
Between the periods of tothe airline has developed various aircraft and inQantas carry passengers to international destinations for the first time.
Thereafter, Qantas has achieved significant growth and it is now popularly known as the flagline carrier of Australia and one of the oldest and largest airlines in the world.
At present, Qantas offer air travel services across all major parts of the world and the airline also has access The corporate mission of qantas group management essay various long aircrafts that have the capacity to carry passengers at a time.
The major strategic growth has become possible to Qantas once the Australian Government sold the domestic carrier Australian Airline in and followed by it inQantas was privatised. This has resulted into huge purchases of aircrafts by Qantas in order to increase its fleet and destinations, and the resulting impact is that the airline today is known as the premium long destination airline that serves majority of the regions across the world.
Thus, at present, the airline can be said to be at the top most position in the entire airline industry, as it provides premium air travel services across all the major regions in the world. However, the future outlook of the airline implies that the airline seeks to achieve higher level of growth and recognition within the entire airline industry across the world.
Although, the past and the current performance of Qantas imply that the airline has achieved higher level of growth, yet the formal announcement by the airline about its strategic plans in the next five year indicates that the airline seeks to achieve higher international growth by performing alliances with other major airlines such as Malaysian Airline, British Airways and South African Airways.
The airline is also improving its forefront in terms of providing low cost air travel services through its subsidiary Jetstar. As for instance, the major strength point of Qantas is that the airline has access to profitable domestic routes that accounts for majority of its profitability.
At present, majority of the routes are served by Qantas which allows it in sustaining the leadership position in the industry. In addition to this, Qantas has well developed reputation within the airline industry, as it is known as the flagline carriers of Australia and also accounts for the position of most premium airline in the entire airline industry.
The next major aspect of SWOT analysis is weakness and it is internal to an organisation. Qantas is also suffering from certain kinds of weaknesses and the major weakness of Qantas airline is that the airline does not have strong features that would allow it to sustain even though its profitable routes are being under the threat of competition.
As indicated by Prahalad and Hamelevery organisation should have certain core competence area that would allow it in achieving competitive advantage over others and also ensure the sustenance of the firm in the turbulent situations. The core competence area is the strength point of the organisation that others cannot imitate as indicated by Prahalad and Hamel Apart from strengths and weaknesses which are internal to the organisation, opportunities and threats are regarded as external to an organisation.
Opportunity implies the available options to an organisation to achieve higher level of growth and they allow them in attaining superior position in the industry Bohm, With respect to Qantas case, the analysis indicates that the Qantas has the opportunity to achieve higher level of growth in its international operation through seeking permission for foreign direct investment.
At present, the company is restricted from foreign direct investment by the Foreign Investment Review Board and by getting freed from such restrictions, Qantas can not only perform the foreign direct investment, but it will also able to effectively compete with the other major airlines at both the domestic as well as international arena.
Finally, the threats imply the adverse impact as posed by the external environment to an organisation. Threats are also external to an organisation and an organisation has limited control over the threats as posed to it by the external environment. In relation to Qantas, the case analysis indicated that Qantas is faced with significant threats from the external business environment that leads to claim by the MPs of Qantas that it would go under from the acquisition of a stake by Etihad over Virgin Australia.
The major threat to the Qantas from such a deal between Etihad and Virgin is mainly because of the Qantas Sale Act as imposed by Foreign Investment Review Board which restricts the airline from competing with others.
Strategic Topics to be Analysed This section of the report is aimed at performing strategic analysis of Qantas with specification of its corporate and business level strategy.
Not only the description of the strategy of Qantas is performed, but this section also includes an analysis of the functional level of the business that would allow for the effective execution of the strategy.
The strategic analysis of Qantas is performed as follows: The analysis of Qantas Airways indicates that there are wide number of corporate level strategies and business level strategies of Qantas Group.
As for instance, the major strategic goals of Qantas can be summarised as follows: Achieving operational efficiency through integrating simplicity in its business processes and also focuses on productivity at the same time.
To be the best airline in both the premium and low fare brands within Australia and internationally. To remain highly committed towards the environment by focusing on environment protection initiatives Aulenbach, Although, the strategic analysis of Qantas implies that the airline pursues large number of strategies at both the corporate level and the business level, yet for the purpose of analysis in this report, the corporate level strategy of Qantas that has been selected for analysis is to service key international markets including UK, US and Asia.
This corporate level strategy of providing air travel services across the major target regions such as UK, US and Asia is also evident in the five year plans of Qantas which is to achieve higher international growth by performing alliances with other major airlines such as Malaysian Airline, British Airways and South African Airways.
The airline seeks to pursue higher level of growth in terms of its routes and number of destinations and this is quite revealed in the five year strategic plans as revealed by the airline.Strategic Management on Qantas Airway Essay Qantas Airway Strategic Management BUSM Group Assignment 2 Jonathon Reid Sindra Hao Ming Lee – S Table of Strategic Vision and Mission “The HP Way” HP was created by Bill Hewlett and Dave Packard and went public in , at the same time crafting the HP Way.
HP achieved. Company Overview Of Qantas Airways Limited Management Essay.
Qantas means Qantas airways limited which is the national airline of Australia. The original name was "QANTAS", comes from the initial letters of Queensland and Northern Territory Aerial Services rutadeltambor.com Small named "The Flying Kangaroo", the airways is based in Sydney, with its central hub at Sydney Airport.
Strategic Management on Qantas Airway Essay Qantas Airway Strategic Management BUSM Group Assignment 2 Jonathon Reid Sindra Hao Ming Lee – S Table of Strategic Vision and Mission “The HP Way” HP was created by Bill Hewlett and Dave Packard and went public in , at the same time crafting the HP Way.
HP achieved. Strategic Management – Group report: Qantas case study analysis As the Qantas Group grows it is critical that each business segment remains strongly aligned with the corporate vision and core brand values continuing to develop stakeholder value and strong return on investment for the entire group, not just profit for the segment (Kenny.
The Financial Framework for a Stronger Qantas Group Tino La Spina - Group Chief Financial Officer Brand as a Competitive Advantage Olivia Wirth - Group Executive Brand, Marketing & Corporate Affairs Q&A Session 1 Morning Tea.
Session 2 Leveraging Customer Insights, the Next Wave of Transformation Deep management talent Customer. The Group Policies apply to Qantas Group entities and employees in line with the Group’s Corporate Governance Framework.
Human resource and other policies exist at entity or business unit level, which.