This webinar will discuss key aspects of a successful internet marketing strategy for horse professionals. It will also address some of the new opportunities that the Internet presents for horse professionals to reach a much larger audience and, in some cases, to create additional income streams
Strategic Analysis with current research! The Horse Farm, Inc. The Company was founded by John Doe. Secondary and tertiary streams of revenue will include providing riding lessons to children and adults as well as horse stabling services for people that own a horse, but lack the proper facility in which to keep the animal.
At the onset of operations, the Company will have a staff of four people that are very well versed with the care of equine animals, riding lessons, and breeding of horses.
The third section of the business plan will further describe the services offered by the Horse Farm. The interest rate and loan agreement are to be further discussed during negotiation. Doe has more than 10 years of experience in the equine sport industry.
Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years. Doe intends to implement marketing campaigns that will effectively target upper middle and upper income individuals within the target market.
The Company is registered as a corporation in the State of New York. Below is a breakdown of how these funds will be used: Doe is not seeking an investment from a third party at this time.
Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Horse Farm.
Based on historical numbers, the business could fetch a sales premium of up to 8 times earnings including the value of appreciated real estate. The Horse Farm will breed several different types of horses with breeds specific for simple riding, farm work, and equine sports.
This is an extremely important source of revenue for the Horse Farm as the gross profits from these services will allow the Horse Farm to operate cash flow positively at all times.
Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.
Many economists expect that this recession will continue until mid, at which point the economy will begin a prolonged recovery period. Within the United States, there are approximately 2, companies that operate in a similar capacity to that of the Company.
This is a mature industry, and the expected future growth rate is expected to equal that of the general economy. However, many equine enthusiasts are very wealthy people, and despite deleterious economic conditions, they will be able to continue to afford to purchase horses and related services.
In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc. The key to writing a strong competitive analysis is that you do your research on the local competition.
Find out who your competitors are by searching online directories and searching in your local Yellow Pages.Per unit cost is based off of one horse with total start up-units equal to 33 horses.
Variable costs include: salaries, advertising, maintenance and office expenses. Fixed costs include: mortgage/loan, taxes, insurance, utilities and cost to keep 33 horses.
A love of horses and the ability to manage a business is just the start when it comes to opening your own equine facility.
You also need a business plan that details the costs associated with all of the equipment and stock you must buy to make the facility viable.
Where Do I Start? Having a solid business plan and writing it down is critical to the success of your horse business. Here you will find an easy step by step process that will help you reduce your plan . Boarding stables are popular equine businesses. This is how to successfully start your own horse boarding business.
Horse training and horse riding lessons are, hands down, the most profitable aspects of any horse business. This is how your horses contribute significantly to your stable management success. But these things require expertise. We are Horse Stable business plan professionals!
The business plan captures the strategic operational and financial aims of the business. A good business plan will contain an initial executive summary, summarizing the detail of the Horse Stable business proposal, a written overview of the business' mission, its product or service, management team, financial forecasts.